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Recognised as the "No.1 Most Preferred Brand" for 6 consecutive years (2004-2009) in the telephone surveys conducted by global market research company Synovate. |
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Awarded the "Yahoo! Emotive Brand Award" six times in a row (2005-2010). |
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Won 6 times the "Best Store Winner Award" of MTR’s Comprehensive High-Quality Customer Service Programme in 2009 solely. |
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Known as the only retailer entitled to 18 times of the "Service Category Leader" award in the Mystery Shoppers Programme organised by the Hong Kong Retail Management Association (HKRMA). |
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