If you have opted to receive offers and promotions from us, we may use your personal data to:

• send you direct Marketing Communications in connection with the latest news, events, updates, contests, promotions, offers, products, services and rewards offered by us or any members of the Dairy Farm Group, which relate to our Site, Reward Programmes, retail, clothing, accessories, cosmetics, beauty, healthcare and wellness, personal care, toiletries and medical, baby care, maternity care, insurance, financial, music, sports, lucky draws and contests, food, beverages, dining, travel, transportation, banking, electronics, home, household, textiles, telecommunications, groceries, office and business supplies, technology, outdoor furniture and accessories, furniture, lighting, décor, home accessories, media, e-commerce platforms and facilitators, and publications; 
• analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the content and types of news, events, updates, contests, promotions, offers, products, services and rewards that we present to you via our Site, our direct marketing communications, social media or other communication means; and
• in conjunction with any seasonal events, lucky draws and contests or other promotional activities.

We may send you direct Marketing Communications and market research invitations by email, through your User Account, when you access the Site, or through online banner advertisements, post, telephone, SMS or WhatsApp Messenger. 
 Before providing you with direct marketing communications, we will always ask for your consent. You can choose at any time not to receive any direct Marketing Communications from us. Please see the section on Your rights below.